Welcome to Trade Marketing - Indonesia
What is TradeMarketing ?
The essence of trade marketing is finding out how the retailer thinks and discovering what motivates him. Just like consumer marketing targets the consumer, mapping the consumer’s behavior.
It is an element of the marketing mix that relate to building demand at the http://www.answers.com/topic/middleman (wholesaler, retailer, distributor) level. For example, a marketer might offer special display allowances and promotional support to retailers in exchange for additional display space.
The Trade Marketing Mix are those elements of the Marketing Mix that relate to increasing the demand at wholesaler, retailer, or distributor level rather then at the end-user level. Typical examples of such elements are: trade advertising, personal selling, wholesale pricing, payment options, return services, special display allowances, promotional support. Using the trade marketing mix, manufacturers aim to achievea favorable position at distributors.
But on top of it all, trade marketing should be a way of thinking, rather than just a set of tools, a standard operating procedure or a group of people working in a new department which is doing the job not wanted by either the sales and or marketing department.
New Article
| Saturday, 07 August 2010 |
| SHOPPER MARKETING : MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TITIK PENJUALAN |
| Written by : Administrator |
SHOPPER MARKETING : Mempengaruhi keputusan pembelian di titik penjualan
Oleh:
FM Siddharta
Managing Partner, Trade Marketing Indonesia (training & consulting firm)
Di saat disini semua masih terfokus pada fenomena terus meningkatnya kekuatan channel dan naiknya anggaran ‘trade promotion’ (yang dengan salah kaprah diidentikan dengan trade marketing) dari tahun ke ... read more
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| Saturday, 12 December 2009 |
| 7-DEGREES OF STRATEGIC TRADE MARKETING EXCELLENCE |
| Written by : Administrator |
 7-DEGREES OF STRATEGIC TRADE MARKETING EXCELLENCE
FM Siddharta (Praktisi Trade Marketing) – www.trademarketing-indonesia.com
Dalam artikel sebelumnya telah dibahas mengapa Trade Marketing merupakan ‘game-changer’ dalam situasi krisis yang pernah,sedang dan suatu saat akan kita hadapi lagi. Kini pertanyaannya, Trade Marketing seperti apa yang dapat menjadi ‘game changer’. ... read more
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| Rabu, 11 November 2009 |
| TRADE MARKETING IS THE 'GAME-CHANGER'! |
| Written by : Administrator |
Trade Marketing sebagai ‘Game Changer’
Oleh: FM Siddharta – Praktisi Trade Marketing (www.trademarketing-indonesia.com)
Menurut saya ada 2 krisis yang dihadapi Trade Marketing saat ini. Yang pertama, karena menurut banyak orang kita tengah menghadapi krisis multi dimensi, maka budget ‘trade marketing’ ikut dipotong, padahal menurut sumber yang dapat dipercaya, salah satu perusahaan consumer ... read more
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